First (of many) awards
Eighteen months after its formation, Abcam won the first of many prestigious business awards. Given by Business Link for Cambridgeshire, the Profit by Design award was in recognition of the pioneering use of a website as a sales tool. At a time when only a handful of large, consumer-based “e-tailers” had recognised the future significance of e-selling, Abcam actively chose to use the internet to build a prosperous business selling antibodies to the research community worldwide. Company founder Dr Jonathan Milner commented at the time: “I want Abcam to be to antibodies what Amazon is to books”.