Yi (John) Sun
Digital Marketing Manager, Shanghai
As the manager of Abcam’s digital marketing team in China, my role is to ensure brand and commercial exposure to the Chinese market.
China is a fast-growing and diverse territory, with an immense influence on technological trends and consumer needs. Our team has developed a deep understanding of the dynamics of the digital business in China. We’ve been adopting emergent marketing tools and tactics and globally recognized methods in order to maximize Abcam’s brand exposure and maintain our leadership position.
Together with the support of Abcam’s cross-functional and cross-territory teams, we have established a group of very talented Chinese digital marketing professionals dedicated to serving life scientists by delivering a unique and innovative digital experience. We support the frontline sales virtually with various digital tools, help train and equip our distributors and support our customers to get what they need to propel their research so that their success can become our success too. It is the most enjoyable part of my role because through this, I contribute indirectly to helping friends, colleagues and families to have a better chance of living a healthy life.